Citizen Eco-Drive – CA0649-06X
Since its foundation in 1930, CITIZEN
has promoted a multi-cultural mindset that fosters excellence and creativity. The very name of the brand
conveys a deep respect toward craftsmanship and considered as familiar by citizens
the world-over. So as a “citizen
” of the world, we bear the responsibility to help cultivate a culture of positive change and on-going evolution through our craft. We take that mission seriously and steadfastly welcome what the future may bring.
As a true manufacture d’horlogerie, CITIZEN
integrates a comprehensive manufacturing process from creating individual components to a watch’s final assembly
. It’s an artisan’s approach to watch making
based on pushing forward the boundaries of technology and leveraging our experience toward exploring new possibilities.
One pivotal technological breakthrough was the development of a light-driven watch
pioneered this engineering innovation well ahead of other watch manufacturers
as early as 1976, which led to the launch of the highly acclaimed Eco-Drive in 1995. Utilizing electrical power converted from virtually any light source, this extraordinary innovation changed forever the way watches could be powered
eliminated the need to ever replace batteries, which made it especially beneficial to areas where such specialist batteries were not obtainable. This leveled the field for citizens
of virtually every country to be able to experience unrestricted joy of wearing and using a CITIZEN watch
The product development policy, “The Fusion of Technology and Beauty,” remains a constant motivation for us to merge cutting-edge technology with perfection of design beauty, which as a consequence inspires people to strive to be their best at any time.
launches a new campaign in collaboration with Wieden Kennedy, Better Starts Now. This is the simple belief that no matter who you are or what you do, it is always possible to make something better and now is the time to start doing it. We believe that better and now are both infinite, and that there is always a next ‘better’ and a new ‘now’ in which you can start pursuing it. It was clear from the onset of this project that we are dedicated to this ideal…not to the past but to the present, and all the way we can improve it. To help communicate this belief to the world we have created a new global CITIZEN brand
identity and brand website that represents out Better Starts Now philosophy.
Choose the newly designed CITIZEN
Brycen timepiece, powered by light, with distinguished features sure to stand out on your wrist. This stylish watch in a stainless steel case with black aluminum plated bezel, hickory brown leather strap with light brown dial, features 1/5-second chronograph measuring up to 60 minutes, 12/24-hour time and date.